We've put together a guide to help you care for our uniquie Indian clothing.
It all began at Woodstock. Jimmy Hendrix in tie-dye, velvet and fringes, Janis Joplin in flares and Joni Mitchell in cheesecloth maxis. Indian-made boho clothinghad its beginnings in 1960s hippie culture and is still adored today.
Our Indian garments are made by a long chain of skilled and dedicated workers, literally passing from hand to hand. They are not made on a mass production line but rather hand-produced creations with all the intricacies that the process brings.
The garments are alive, the fabrics breathe and fall beautifully, each piece flattering, comfortable and uniquely individual.
They have been designed and made with love for the past 30 years.
Follow these tips to best look after them.