Shop Mermaid Cove online + in-store now!

Peace Train 

Once a year, we bring together our dedicated managers from all of our stores, for a special meeting. This year we basked in the natural beauty of Kariong Camp Grounds.  We were lucky enough to...

  New Made in Nepal online + in-store now!

Floral Daydreams Like a chapter from a forgotten fairytale, amidst the dappled sunlight where petals dance and dreams unfurl ~ weaving a tapestry of dreams into this season of rebirth. Welcoming the season with our...

Nestled in the serene embrace of Bali, @chelseyrouen and her precious little one shared moments of pure joy, showcasing our Spring Fling collection in the most heartwarming light. Join us on a journey as we follow...

Through the creative eye of photographer @Sara.adrienne_,  prepare to dive into the world of Tarantella and its enchanting charm.      

Welcome to our Spring Fling 🌸🪻🌼 As the sun's warm embrace replaces the chill in the air, and the first blooms of the season pop up around us, there's an undeniable feeling of rejuvenation and new...

Introducing Tarantella Step into the world of our new collection Tarantella: A love letter to bohemian romance.  Inspired by a romantic colour palette and the essence of la dolce vita. Dance through the seasons adorned...